Follow Trade marketing strategies to achieve the division’s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments. Develop and implement management strategies with focus on increasing store presence in our categories, strengthening our brands, optimizing product assortment and promotional strategy. Shall report market /competitor intelligence to Department Head and recommend Operational improvements to the Top Management.
Planning & execution of locally made promotions while ensuring timely availability
Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services
Tracking and reporting on promotion effectiveness
Analyze data and provide timely sales reports to the Sales team to assist them make informed decisions
Preparing monthly agency-wise reports and sharing with Business Partners
Preparing presentations for quarterly reviews with key stakeholders in the business
Identify trends in business and highlight areas of opportunities through detailed data analysis
Ensuring effective in-store merchandising as per guidelines set by Business Partners
Interaction with Business Partners for implementation and achievement of objectives, strategies & activities.
Planning new product launches & providing tracking feedback to Business Partners. Market Audit to evaluate in-store fundamentals
Develop annual trade promotion and marketing calendars, in-store brand activation plans and provide assistance and insights on aligning business plans with key customers
Increase Brand Equity through promotional activities such as Digital, Print and Social media and associate the brand through relevant sponsorship programs
Desired Candidate Profile
Work Experience : 3- 5 years of hardcore Trade Marketing experience in FMCG / Tobacco
Academics : Graduate / Post Graduate (Preferable)
Knowledge : Aware about the Local process and legal awareness, Statutory Compliances of the market.
Skills/ Abilities : Arabic Knowledge (Must)